Case study
Murray County, Georgia
A full place-strategy engagement, from positioning to a live destination site.
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Place strategy, proven in the field.
Townward helps a community find what makes it distinctive and build the platform that carries it to the world. We work from the first conversation about who a town is through to a live destination site it uses every day. The Murray County engagement below shows the full method at work.
The foundation
Townward is led by Javier Velazquez, an entrepreneur and Southern writer who put the Cohutta Mountains into a field guide before anyone was paying for the view. He believes the overlooked interior of this country holds more than it has been given credit for, and that the surest way for a place to become valuable is to become more fully what it already is. That conviction came first. The company grew up around it.
What an engagement brings
Strategy, and the platform to carry it.
A Townward engagement can include brand discovery and positioning, a revitalization action plan, a narrative visitor's guide, a destination website that Townward builds and maintains, time-based itineraries, and workshops for local businesses. Strategy and execution under one roof, supported by a network of designers, writers, and collaborators.
Hospitality · Operating
Sherpa Camp Ellijay
Our operating mountain hospitality property near the Cohutta backcountry. A working example of place-based positioning, where a property's identity is inseparable from the landscape around it.
Forthcoming
Concepts
Opportunity studies & hospitality concepts
Selected opportunity studies and hospitality concepts, developed as Townward's project work advances.
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The Stayover Test, seven reasons visitors leave your town too early.